Dynepic's Online Connected Play Platform Evolves
Dynepic is excited to announce that iOKids is expanding to become playPORTAL™ - the world's only kid-safe engagement and privacy-certified platform powering connected play.
"Over the last few years in developing this unique platform to enable family focused brands to easily create connected apps and products, we have learned that it needs to include the entire family, coaches, neighbors, nannies, and friends. Thus we had to ensure adults and kids could connect safely together in the same platform based on parent's permissions." says Krissa Watry, CEO and co-founder of Dynepic. "As we imagine the future of how kid's connect into the digital world, we determined it was important to evolve our platform and application to connect all ages safely together with our first focus on connected play. Who doesn't want to "play"? This is why we are now playPORTAL.
In just a few short months, interest in playPORTAL has grown to not only include toy and game companies, but also entertainment, sports and wearable technology, and consumer product brands that have a need to directly connect with their fans through technology.
Highlighting this opportunity for connected play is playPORTAL's brand activation with ShotDoctor (https://shot.doctor), the World’s first smart basketball correctional shooting aid. Connected on the playPORTAL platform, ShotDoctor’s app turns any Apple Watch into a virtual coach on your wrist, providing haptic feedback to players so they can learn a proper basketball shooting form. playPORTAL’s technology provides ShotDoctor with a kid-safe, connected wearable experience so young athletes can better train, compete, and share their personal stats with other players and coaches.
"With a background in fitness product development, it's a natural evolution for us to develop playPORTAL to include the biggest sports and fitness brands," Watry continues. "But beyond that, we are helping brands from a multitude of industries that want to reach younger audiences and families in an interactive and secure platform.”
Designed to protect children under the age of 13 in the US, the Children's Online Privacy Protection Act (COPPA) prohibits companies from collecting personal information without verifiable parental consent and imposes strict data security requirements. These privacy laws limit a brand's ability to simply connect with their fans and deploy cutting-edge connected products. Social engagement and Internet-connected products continue to grow in popularity, however, kid and family focused brands are left in the stone-age for customer engagement due to these limitations.
With proprietary child privacy compliant developer tools and its patented Zero-Data™ cloud solution, Dynepic's playPORTAL is architected to remove the data liability and parent-managed social engagement complexities for family and kid brands that want to field connected products and apps to better engage their consumers. This means that brands don't have to collect any further personal information or consent, and parents can now feel secure in allowing their children to interact with the characters, personalities and brands they are inspired by and love.
“From the inception of our company, our vision has been to deliver a superior family-focused platform combined with the safest and most securely connected, branded experiences,” says Watry. “playPORTAL is truly the future of connected play.”
Setting itself apart from other social engagement platforms, playPORTAL’s developer tools allow brands to quickly connect their current portfolio of apps and host digital content directly on the platform. This provides brands with authentic brand engagement coupled with real-time play data analytics and engagement tools. playPORTAL’s proprietary software development tools (API and SDKs) provide developers with a great deal of features for connected and immersive play, including:
- Family profiles
- Online competitions
- Multi-player battle modes
- Fan-based communities
- Branded content and applications
- Connected products and wearables
- Proximity friending and secure messaging
- Create & Share Magic Messages
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About Dynepic, Inc.
Launched in 2014, Dynepic, Inc. accelerates innovation in kid-safe connected play with their patented playPORTAL platform. playPORTAL is the only privacy-certified and secure family network powering connected play. With a true 360-degree, real-time engagement and analytics dashboard, playPORTAL closes the “viral loop” for kid and family brands allowing them to create authentic interactive play experiences and quickly deploy kid-safe connected devices with social interaction and digital content.
Other features include:
- Privacy-certified and secure family network supporting all ages;
- Developer tools to quickly and seamlessly power apps and connected toys, wearables and other devices for a personalized engagement without the data liability;
- An fully-integrated kid-safe social platform with parent-managed profiles;
- Seamless 360-degree brand engagement (video, social, and apps);
- Parent dashboard for safe and secure oversight of a child’s online activities.